The Elevare Canopy™
Excellence Across Domains.
A curated network of top legal and strategic advisors guiding healthcare visionaries through sustainable, compliant growth.
What is the Canopy?
The Elevare Canopy™ is more than a referral network – it’s a cross-functional team of seasoned experts who have built careers advising transformative healthcare and tech organizations.
We’ve personally collaborated with each member, know their work firsthand, and trust that their values and approach align with ours.
Broader Coverage. Simpler Access.
Today, the Elevare Canopy™ adds 5 core legal domains to our existing healthcare regulatory and commercial expertise:
Corporate
Intellectual Property
Employment + Employee Benefits (ERISA)
FDA
Tax
Each member brings:
Mastery
Experience leading or contributing to ≥100 domain-specific matters.
Innovation Pulse
Successful healthcare innovation work within the last 3 years
Credibility
3+ references from clients and peers
Values-alignment
A strategic, forward-thinking approach
We also collaborate with experts across strategic domains, including value-based care, staffing, marketing, cybersecurity, insurance contracting and credentialing, strategic partnerships, communications, and more.
Resources
Maintain your edge with all things healthcare legal, policy, and tech.
CMS’s New ACCESS Model - An Open Door For Healthcare Technology
The ACCESS Model, announced December 1, 2025, is a pilot payment model from the CMS Innovation Center (CMMI) that will test outcome‑aligned payments (“OAPs”) as a method of incentivizing providers treating Original Medicare beneficiaries to adopt technology that improves care. The ACCESS Model is the clearest signal yet that CMS is finally ready to pay for outcomes instead of volume and recognizes the important role that healthcare technology can play in improving outcomes and access to care. This is the opportunity that healthcare visionaries have been waiting for.
Revenue Models That Actually Close in Healthcare: A 5-Step Framework That Aligns Incentives
This is the second in a three-part series on selling, scaling, and succeeding in healthcare—distilled from the class I teach at Texas Medical Center Innovation, Plug and Play, TechStars, and other accelerators nationwide.
Stop Pitching. Start Helping: Selling Into Healthcare When Everyone Can Say “No”
This is the first in a three-part series on selling, scaling, and succeeding in healthcare—distilled from the class I teach at Texas Medical Center Innovation, Plug and Play, TechStars, and accelerators nationwide. Over the last decade, I've watched brilliant founders with game-changing products get stuck in healthcare's buying maze, not because their technology wasn't ready, but because their go-to-market wasn't.
The CPOM Crackdown: Why Telemedicine Startups Should Be Watching State Laws Closely
"Wait—so our MSO model might not be legal in Oregon anymore?" That’s the question a founder of a multi-state telehealth platform asked after Oregon passed SB 951. And she wasn’t alone. Across boardrooms and VC Slack channels, healthcare operators are scrambling to decode a fast-moving regulatory trend: a nationwide wave of Corporate Practice of Medicine (CPOM) legislation.
Value-Based Safe Harbors: Strategic Opportunities for Digital Health Companies
The shift toward value-based care has prompted a significant overhaul in how health tech companies can legally collaborate with providers and payors. And while it has been a long time coming, we're finally seeing real shifts in the way our clients engage with their provider customers and patients.
Introducing the Elevare Canopy™: The expertise you need to grow, all in one place
Scaling a healthcare business is equal parts thrilling and overwhelming. Regulations shift daily. Operations are stretched thin. Strategy demands precision. What most founders discover quickly is that it’s not enough just to have expertise, but to have access to the right knowledge at the right moment.
.png)
Kaitlyn O’Connor, Elevare Law Co-founder, Speaks with SaRA Health about Expansions to RTM Reimbursement for 2026
What’s new with RTM reimbursement in 2026? Kaitlyn O’Connor of Elevare Law joins SaRA Health to discuss a new code that lets providers bill for 2–15 days of patient data. She also dives into why CMS needs to align rules with real clinical insights, and how consistent data transmission can show meaningful improvement for physical therapy patients
The FDA Puts Telehealth Platforms and GLP-1 Advertisers on Notice
Reminiscent of the FTC’s actions around online tracking technologies, on September 9, 2025, the FDA sent hundreds of warning letters to pharmaceutical companies, compounding pharmacies, and telehealth providers. The FTC letters were quickly followed by enforcement actions against telehealth providers like Betterhelp and Cerebral, and multimillion-dollar settlements. While it remains to be seen what, if any, actions the FDA will take next, pharmacies and telehealth companies, especially those marketing GLP-1 drugs, should change how they talk about prescription drugs on their websites and social media pages and in advertisements.
The Government Shutdown: What Telehealth Providers Need to Know
The federal government shut down on October 1, 2025, after lawmakers failed to reach a funding agreement.
How America’s AI Action Plan Opens New Regulatory Flexibility for Digital Health Innovators
With the recent unveiling of America’s AI Action Plan, the U.S. government is putting AI innovation at the center of its economic, defense, and technological strategy. While the plan is geared toward government execution, its ripple effects for the private sector—especially digital health companies—are undeniable.
.jpg)
Major Changes Ahead for Remote Monitoring CPT Codes: Breaking down CMS’ Proposed Changes to RPM and RTM for 2026
If you know me, you know that the MPFS Proposed Rule Comment Period each summer is my favorite time of year for digital health. And after a few years of little-to-no excitement in the remote monitoring reimbursement environment, CMS is proposing big changes for 2026.
“So... Can We Still Use Meta Pixel?” Health Marketing After GoodRx, BetterHelp & the AHA (Partial) Victory
The CMO of a national telehealth network is excited. “We finally have a campaign people love—targeted content based on condition pages users visited. Can we scale it?”Her privacy officer winces. “Well... it depends. Did the user log in? Submit anything? Or just browse?”“No login. It’s our main web page. They just submit a form requesting more information,” the CMO replies. “All we have is an email address.”“Okay. Then maybe. But we’re still in that weird limbo thanks to OCR’s pixel guidance... even after the AHA lawsuit.”And just like that, the campaign’s on hold again.
CMS Is Asking You How to Fix the Rules That Are Blocking Digital Health Innovation
You’ve seen this story before. Maybe it’s your story. A company builds a tech-enabled service for a high-need population—say, dual-eligible patients or those with multiple chronic conditions. They develop a centralized platform that connects patients, primary care, specialists, and community supports. They streamline communication and workflows across fragmented providers.They reduce ER visits and hospital admissions with proactive, data-driven coordination.
Evolving State Privacy Laws and the Impact on Digital Health Innovation
In this episode of AHLA's "Speaking of Health Law" podcast, Omenka Nwachukwu of Clearwater speaks with Kaitlyn O'Connor, Co-Founder and Partner at Elevare Law, about the growth in state privacy laws covering wide ranges of health data and how digital health companies are being impacted. They discuss the role state legislation is playing in addressing gaps left by federal health care privacy laws, how state privacy laws are going beyond HIPAA in certain areas, and trends in state regulatory activity.
Elevare Law confidently crafts contracts that strengthen clients’ positions
Discover how Elevare Law integrates AI tools like Spellbook to streamline workflows, scale efficiently, and offer forward-thinking legal support. This feature delves into their approach to building a modern, tech-savvy law firm.
Elevare Law Launches
New on The Health Care Blog: What makes Elevare different, and why the industry needs a legal partner that thinks like a founder.
Female-Founded Law Firm, Elevare Law, Launches to Support Health Tech and Digital Health Clients
We’re thrilled to be featured in Fierce Healthcare! Check out how Elevare is changing the legal game for health tech companies—and why our approach is built for speed, scale, and smarter strategy.
Care Management Reimbursement Demystified: A Strategic Guide for Digital Health Leaders
Care management services are more than a revenue opportunity. Done right, they drive measurable improvements in patient outcomes, reduce the total cost of care, and strengthen provider-patient relationships. The best part? They often represent activities your target customers are already doing but not getting paid for *yet*.
What the White House’s New AI Rules Teach Digital Health Companies About Building, Selling & Buying AI
Learn how digital health companies can use new federal AI guidance to strengthen compliance, improve procurement, and avoid risk. Insights from OMB Memos M-25-21 and M-25-22.
Cracking the Code: How to Sell Digital Health Solutions to Healthcare Buyers
This blog is your cheat code. Built on years of experience closing deals with some of the biggest names in healthcare, I’m pulling back the curtain on how to actually get digital health deals done—and why so many sellers stall out before they even get to contract.
Elevare Law Launches to Transform the Legal Experience for Healthcare Visionaries
Elevare Law, a forward-thinking law firm built exclusively for healthcare and healthtech visionaries, officially launches today, offering a smarter, faster, and more strategic legal experience for those reshaping the future of healthcare.
The Modern Telehealth Founder’s Dilemma
The telehealth industry has evolved—fast. New business models have emerged, regulatory landscapes have shifted, and companies now have more options than ever when structuring their virtual care businesses.
Introducing Elevare Law
At Elevare Law, we believe that healthcare and innovation have the power to transform lives—and we’re here to help our clients harness that potential. Elevare Law is built to serve the unique needs of healthcare and technology companies that are pushing boundaries, tackling complex challenges, and aiming for strategic growth. We’re not just another law firm; we’re your partner in building sustainable, impactful transformation that breaks barriers so we can all live better.
Avoiding the AI Bullseye: How Digital Health Companies Can Navigate FTC Scrutiny and Shifting Federal Policy
FTC enforcement on AI is ramping up as federal policy shifts. Learn how digital health companies can avoid legal risk using NIST’s AI Risk Framework and recent enforcement case lessons.
Launch Faster. Grow Smarter. Stay Protected.
Scaling in healthcare requires a team that works in harmony, not silos. The Canopy integrates the exact specialists you need to launch, grow, and stay compliant—already aligned and already proven.
Harmony
Experts who know how to collaborate from day one
Expertise
Decades of healthcare-specific experience
Simplicity
One trusted relationship, infinite expertise
Resources
Maintain your edge with all things healthcare legal, policy, and tech.
CMS’s New ACCESS Model - An Open Door For Healthcare Technology
The ACCESS Model, announced December 1, 2025, is a pilot payment model from the CMS Innovation Center (CMMI) that will test outcome‑aligned payments (“OAPs”) as a method of incentivizing providers treating Original Medicare beneficiaries to adopt technology that improves care. The ACCESS Model is the clearest signal yet that CMS is finally ready to pay for outcomes instead of volume and recognizes the important role that healthcare technology can play in improving outcomes and access to care. This is the opportunity that healthcare visionaries have been waiting for.
Revenue Models That Actually Close in Healthcare: A 5-Step Framework That Aligns Incentives
This is the second in a three-part series on selling, scaling, and succeeding in healthcare—distilled from the class I teach at Texas Medical Center Innovation, Plug and Play, TechStars, and other accelerators nationwide.
Stop Pitching. Start Helping: Selling Into Healthcare When Everyone Can Say “No”
This is the first in a three-part series on selling, scaling, and succeeding in healthcare—distilled from the class I teach at Texas Medical Center Innovation, Plug and Play, TechStars, and accelerators nationwide. Over the last decade, I've watched brilliant founders with game-changing products get stuck in healthcare's buying maze, not because their technology wasn't ready, but because their go-to-market wasn't.
The CPOM Crackdown: Why Telemedicine Startups Should Be Watching State Laws Closely
"Wait—so our MSO model might not be legal in Oregon anymore?" That’s the question a founder of a multi-state telehealth platform asked after Oregon passed SB 951. And she wasn’t alone. Across boardrooms and VC Slack channels, healthcare operators are scrambling to decode a fast-moving regulatory trend: a nationwide wave of Corporate Practice of Medicine (CPOM) legislation.
Value-Based Safe Harbors: Strategic Opportunities for Digital Health Companies
The shift toward value-based care has prompted a significant overhaul in how health tech companies can legally collaborate with providers and payors. And while it has been a long time coming, we're finally seeing real shifts in the way our clients engage with their provider customers and patients.
Introducing the Elevare Canopy™: The expertise you need to grow, all in one place
Scaling a healthcare business is equal parts thrilling and overwhelming. Regulations shift daily. Operations are stretched thin. Strategy demands precision. What most founders discover quickly is that it’s not enough just to have expertise, but to have access to the right knowledge at the right moment.
Kaitlyn O’Connor, Elevare Law Co-founder, Speaks with SaRA Health about Expansions to RTM Reimbursement for 2026
What’s new with RTM reimbursement in 2026? Kaitlyn O’Connor of Elevare Law joins SaRA Health to discuss a new code that lets providers bill for 2–15 days of patient data. She also dives into why CMS needs to align rules with real clinical insights, and how consistent data transmission can show meaningful improvement for physical therapy patients
The FDA Puts Telehealth Platforms and GLP-1 Advertisers on Notice
Reminiscent of the FTC’s actions around online tracking technologies, on September 9, 2025, the FDA sent hundreds of warning letters to pharmaceutical companies, compounding pharmacies, and telehealth providers. The FTC letters were quickly followed by enforcement actions against telehealth providers like Betterhelp and Cerebral, and multimillion-dollar settlements. While it remains to be seen what, if any, actions the FDA will take next, pharmacies and telehealth companies, especially those marketing GLP-1 drugs, should change how they talk about prescription drugs on their websites and social media pages and in advertisements.
The Government Shutdown: What Telehealth Providers Need to Know
The federal government shut down on October 1, 2025, after lawmakers failed to reach a funding agreement.
How America’s AI Action Plan Opens New Regulatory Flexibility for Digital Health Innovators
With the recent unveiling of America’s AI Action Plan, the U.S. government is putting AI innovation at the center of its economic, defense, and technological strategy. While the plan is geared toward government execution, its ripple effects for the private sector—especially digital health companies—are undeniable.
Major Changes Ahead for Remote Monitoring CPT Codes: Breaking down CMS’ Proposed Changes to RPM and RTM for 2026
If you know me, you know that the MPFS Proposed Rule Comment Period each summer is my favorite time of year for digital health. And after a few years of little-to-no excitement in the remote monitoring reimbursement environment, CMS is proposing big changes for 2026.
“So... Can We Still Use Meta Pixel?” Health Marketing After GoodRx, BetterHelp & the AHA (Partial) Victory
The CMO of a national telehealth network is excited. “We finally have a campaign people love—targeted content based on condition pages users visited. Can we scale it?”Her privacy officer winces. “Well... it depends. Did the user log in? Submit anything? Or just browse?”“No login. It’s our main web page. They just submit a form requesting more information,” the CMO replies. “All we have is an email address.”“Okay. Then maybe. But we’re still in that weird limbo thanks to OCR’s pixel guidance... even after the AHA lawsuit.”And just like that, the campaign’s on hold again.
CMS Is Asking You How to Fix the Rules That Are Blocking Digital Health Innovation
You’ve seen this story before. Maybe it’s your story. A company builds a tech-enabled service for a high-need population—say, dual-eligible patients or those with multiple chronic conditions. They develop a centralized platform that connects patients, primary care, specialists, and community supports. They streamline communication and workflows across fragmented providers.They reduce ER visits and hospital admissions with proactive, data-driven coordination.
Evolving State Privacy Laws and the Impact on Digital Health Innovation
In this episode of AHLA's "Speaking of Health Law" podcast, Omenka Nwachukwu of Clearwater speaks with Kaitlyn O'Connor, Co-Founder and Partner at Elevare Law, about the growth in state privacy laws covering wide ranges of health data and how digital health companies are being impacted. They discuss the role state legislation is playing in addressing gaps left by federal health care privacy laws, how state privacy laws are going beyond HIPAA in certain areas, and trends in state regulatory activity.
Elevare Law confidently crafts contracts that strengthen clients’ positions
Discover how Elevare Law integrates AI tools like Spellbook to streamline workflows, scale efficiently, and offer forward-thinking legal support. This feature delves into their approach to building a modern, tech-savvy law firm.
Elevare Law Launches
New on The Health Care Blog: What makes Elevare different, and why the industry needs a legal partner that thinks like a founder.
Female-Founded Law Firm, Elevare Law, Launches to Support Health Tech and Digital Health Clients
We’re thrilled to be featured in Fierce Healthcare! Check out how Elevare is changing the legal game for health tech companies—and why our approach is built for speed, scale, and smarter strategy.
Care Management Reimbursement Demystified: A Strategic Guide for Digital Health Leaders
Care management services are more than a revenue opportunity. Done right, they drive measurable improvements in patient outcomes, reduce the total cost of care, and strengthen provider-patient relationships. The best part? They often represent activities your target customers are already doing but not getting paid for *yet*.
What the White House’s New AI Rules Teach Digital Health Companies About Building, Selling & Buying AI
Learn how digital health companies can use new federal AI guidance to strengthen compliance, improve procurement, and avoid risk. Insights from OMB Memos M-25-21 and M-25-22.
Cracking the Code: How to Sell Digital Health Solutions to Healthcare Buyers
This blog is your cheat code. Built on years of experience closing deals with some of the biggest names in healthcare, I’m pulling back the curtain on how to actually get digital health deals done—and why so many sellers stall out before they even get to contract.
Elevare Law Launches to Transform the Legal Experience for Healthcare Visionaries
Elevare Law, a forward-thinking law firm built exclusively for healthcare and healthtech visionaries, officially launches today, offering a smarter, faster, and more strategic legal experience for those reshaping the future of healthcare.
The Modern Telehealth Founder’s Dilemma
The telehealth industry has evolved—fast. New business models have emerged, regulatory landscapes have shifted, and companies now have more options than ever when structuring their virtual care businesses.
Introducing Elevare Law
At Elevare Law, we believe that healthcare and innovation have the power to transform lives—and we’re here to help our clients harness that potential. Elevare Law is built to serve the unique needs of healthcare and technology companies that are pushing boundaries, tackling complex challenges, and aiming for strategic growth. We’re not just another law firm; we’re your partner in building sustainable, impactful transformation that breaks barriers so we can all live better.
Avoiding the AI Bullseye: How Digital Health Companies Can Navigate FTC Scrutiny and Shifting Federal Policy
FTC enforcement on AI is ramping up as federal policy shifts. Learn how digital health companies can avoid legal risk using NIST’s AI Risk Framework and recent enforcement case lessons.
Simpler Collaboration. Smarter Counsel.
Whether you’re a healthcare innovator, established organization, or emerging startup, the Elevare Canopy™ gives you the confidence to move faster – with complete coverage, curated experience, and the proven protection of Elevare Law.
Legal Partnership: The foundation of clarity and confidence.
One invoice. Streamlined, predictable billing–no surprises.
Joint representation. Work with Elevare and Canopy attorneys under one umbrella - no extra paperwork.
Strategic & Legal Partnership: Where counsel meets collaboration.
Smart collaboration. We're hands on when you need us, invisible when you don't - so work keeps moving at your pace.
Cloud-connected. Frictionless communication and secure document sharing, all in one place.
Right-sized. Pay only for what you need, nothing more.
Hands-off (for you). We bring the right ones to the table - already aligned, already briefed, already ready.
Simpler Collaboration. Smarter Counsel.
The Elevare CanopyTM Advantage
Support that is Seamless & Curated
One invoice: Streamlined, predictable billing—no surprises. (May not apply when working with non-attorney Canopy members).
Joint representation: Work with Elevare and Canopy attorneys under one umbrella—no extra paperwork.
Smart collaboration: We're hands on when you need us, invisible when you don't—so work keeps moving at your pace.
Cloud-connected: Frictionless communication and secure document sharing, all in one place.
Right-sized: Pay only for what you need, nothing more.
Custom Ensemble: We bring the right ones to the table - already aligned, already briefed, ready to move you forward.
Legal Partnership
When working with Attorney Canopy Members, you can expect:
One invoice: Streamlined, predictable billing—no surprises.
Joint representation: Work with Elevare and Canopy attorneys under one umbrella—no extra paperwork.
Strategic & Legal Partnership
When working with Strategic Canopy Members, you can expect:
Smart collaboration: We're hands on when you need us, invisible when you don't—so work keeps moving at your pace.
Cloud-connected: Frictionless communication and secure document sharing, all in one place.
Right-sized: Pay only for what you need, nothing more.
Custom Ensemble: We bring the right ones to the table - already aligned, already briefed, ready to move you forward.
Novel solutions at the cutting edge.
As teams of clinicians and technologists collaborate to transform outcomes for patients, we bring together diverse experts to transform outcomes for the innovators behind them.
Recent projects the Elevare Canopy has collaborated on:
Developing compliant and scalable value-based arrangements
Protecting trade secrets in government contracting
Copyright and privacy considerations applicable to patient-created content
Tax-optimized US market entry for an international digital health company
Developing a compliant and scalable model for simplified access to care for employees
Launching, managing, and closing a priced funding round for a digital health company helping athletes reach peak performance
Proven in Practice
Step under the Canopy
Contact us to learn how the Elevare CanopyTM can support your next move.